Senior B2B CRM Marketing Associate

Who is Bridebook anyway? 💙

Bridebook is a SaaS and Marketplace scale-up business revolutionising the wedding industry. We are proud to be the UK’s number one wedding planning app and the ONLY global provider! Our mission is to make the wedding planning journey as happy as possible for engaged couples everywhere!

With over 90% of the world’s 7.5bn population expected to get married in their lifetime, the wedding industry is massive. It is 50% larger than the global taxi and food delivery markets combined, yet it sadly lags in digitalisation and lacks solutions for the modern-day needs of both couples and businesses.

So here's Bridebook, set to disrupt the wedding industry🎉

Our innovative platform is designed to make wedding planning effortless and stress-free. From personalised wedding checklists, budget management tools, a vast selection of venues and suppliers, and endless inspiration – you can access it all at your fingertips, on your mobile device! After recently becoming the first app of its kind to launch globally, Bridebook now enables couples to plan destination weddings anywhere in the world.This exciting expansion makes it a truly fantastic time to join us on our journey!

Our team is made up of talented creative, analytical, and tech-focused minds! We’ve collaborated with some fantastic partners including the Natural History Museum, Hilton, the Ritz, Etsy and Jimmy Choo, and have been featured 12 times on the App Store as well as been rated the number 1 app by Apple. Our investors are well known for supporting some previous successful unicorns such as Airbnb, Pinterest, Skyscanner and Tesla.

What will I be doing?  ‍‍👩‍💻👨‍💻

We’re looking for a B2B CRM Senior Marketing Associate to design and manage data-driven, automated emails to acquire, grow, and retain our wedding business B2B SaaS partner base globally!

Specific responsibilities will include:

• Creating and implementing a CRM strategy focused on acquiring, growing, and retaining wedding venues and suppliers in core and new markets, ensuring alignment with broader business goals.

• Mapping and optimising the customer journey, using behaviour-triggered emails to engage users at critical touch points like onboarding and renewals.

• Designing and executing automated email campaigns in HubSpot, continuously optimising performance through A/B testing and data-driven adjustments. 

• Monitoring customer data and campaign results to identify trends, refine segmentation, and provide actionable insights through reporting dashboards.

• Managing and optimising HubSpot as the primary CRM tool, maintaining data integrity and providing team training and support to maximise its effectiveness.

We’re looking for someone who: 🧠💚
Has 2+ Yrs CRM experience in B2B

• Has experience with a CRM system such as HubSpot or Salesforce

• Has experience creating strategy (not just execution)

• Is a proficient HTML coder

• Has strong stakeholder management experience

• Copywriting, Customer.io, webflow and wordpress experience all a plus but not essential!

What if you’re a partial fit?🌱

We love hearing from anyone who is enthusiastic about changing the wedding industry and welcome candidates with different backgrounds and experiences! We prioritise grit, positivity, and the willingness to get stuck in, and encourage you to apply even if your experience doesn’t exactly match this job description.

Benefits 💰

• 25 days of annual leave, with an extra day every year after three years (up to 30 days)

• Hybrid Working, we’d love to see you in twice a week, but you are free to come in more often if you’d like

• £500 per year Learning and Development budget

• Enhanced Family-Friendly Policies

• Cycle to Work Scheme

• One month fully paid Sabbatical Leave after five years in BB

• 2 weeks Working From Home Near Home per year

• Wedding Leave (5 days paid) 

• Half-Day Wedding Anniversary Leave

• Equity Share Options

• An accessible, beautiful and dog-friendly office, with weekly breakfasts, communal lunches, alongside free snacks and more

• Yearly BB Summit and quarterly events to celebrate milestones!

Location 🌍

London, Hammersmith (working hybrid, minimum 2 days a week)

Our values 🙌

One Team: Together we are better.

Keep Accelerating: We work smart.

Create Joy: We celebrate going above and beyond.

Equal employment opportunity 🌈

Research shows that women, neurodiverse individuals, and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! At Bridebook we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

So what’s next? 🕓

You’ll hear from our team within 2 weeks regarding your application. We believe in efficient and meaningful conversations, so you’ll be happy to hear there isn’t a whopping 7 stage process!

That's all for now - see you on the dancefloor! 🕺💃